See which channels actually influence revenue.

TrueTale unifies anonymous website visits, UTM attribution, HubSpot CRM data, ad spend, and offline events into one CMO-grade dashboard. W-shaped attribution. Dark funnel visibility. Account timelines.

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W-shaped attribution

Credit first touch, lead creation, and opportunity creation — with middle touches sharing the rest. No more last-touch arguments.

Dark funnel

Surface companies researching you before they ever fill out a form. Rolled up by domain, ranked by engagement.

Channel truth

Match HubSpot ad spend to pipeline and won revenue by channel. See real ROAS for Google, LinkedIn, and Meta.